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Tour at Aurlands - audio guide

Visit us in Aurland and see how the traditional shoe is made. During the tour, you will learn about the craft tradition and history of the Aurland shoe - known as the original penny loafer. Using the audio guide app Voice of Norway you can get a tour of the historic factory premises when it suits you within our opening hours. The audio guide gives you a complete and seamless experience at your own pace and provides a good insight into the craft tradition. The content comes with both text, images and sound and is offered in a total of 6 languages. You get 15% discount on products from Aurlands included in the tour. You can buy a ticket here

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The Timeless Aurland Shoe: “The Original Pennyloafer”

Aurlandskoen is known for its iconic (and original) penny loafer design. This shoe style has a rich history dating back to 1926 and shoemaker Nils Tveranger. He received his training in the USA and was inspired by the indigenous moccasins, to create a comfortable and stylish shoe suitable for both formal and informal occasions. The characteristic feature of the shoe is the small "pocket" that goes over the top of the shoe, originally with a Norwegian 10-øring inside, for important phone calls or the bus home after a long evening. Aurland Skofabrikk, the oldest shoe factory in Norway, continues to produce these original "penny loafers", maintaining traditions and craftsmanship that have been passed down through generations. Each pair of Aurlandsko...

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We clear the warehouse

Now you get selected items at a 50% discount with the discount code "AURLANDS50" The discount only applies to selected items and sizes. Buxton Black Nappa 50% discount on sizes 41, 42, 43 and 44 with rubber sole Buy here Buxton Navy Nubuck 50% discount on sizes 40, 44 and 45 with leather sole Buy here Buxton Ocher Nubuck 50% discount on sizes 43, 44 and 45 with leather sole Buy here Buxton Sand Nubuck 50% discount on sizes 43, 44 and 45 with leather sole Buy here Buxton Forrest Nubuck 50% discount on sizes 43, 44 and 45 with leather sole Buy here

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Visit us this summer

Take the trip to idyllic Aurland this summer, and experience spectacular surroundings in the village where the fjord meets the mountains. Aurland is known for its many unique attractions, such as the Nærøyfjord, the Stegsatein viewpoint, the wonderful Flåmsbana, the world-famous Aurlandskoen and much more. In Aurland's shoe factory, all production of Aurland's products takes place, and here we also have one of our two outlets. Our second store Aurlands Outlet is located in Flåm, a short drive from Aurland. If you want to learn about the craft tradition and history of Aurlandskoen "The Original Penny Loafer", you can book a guided tour of our factory. Here you can experience seeing how the shoe is made, meeting the shoemaker.

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We are opening a new store!

Easter is fast approaching, and it is with great pleasure that we can share the news that we are opening a new pop up shop in Flåm on Saturday 09.04.2022. In this connection, we are giving a full 20% discount on all products in our new shop, an offer that lasts all Easter! So feel free to take a trip to Flåm at Easter, and join us in celebrating the opening of our new shop with cake and many other fun activities. Feel free to read more about the Easter program in Flåm here: https://www.norwaysbest.com/no/pakker/paskeprogram-i-flam/ You will find us in the "old Train Café" in the heart of Flåm city centre. Welcome to visit!

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